The Brand
Luda collections are inspired by the history of jewelry art and the seasons. They explore living things, textures, materials, and stylistic plays, through a search for meaning and symbols.
The jewelry, primarily made of 925 sterling silver and recycled silver, is part of an eco-creation approach.
Origins
Founded in 2025, Luda Bijoux is a French brand created by D'joulia, a trained jeweler.
Luda comes from the Latin ludere, which means "to play". It evokes a free and sensitive relationship with materials, based on experimentation, gesture and movement.
Education and Experience
Graduate in locksmithing and metalwork - Compagnons du Devoir.
Gold medalist in locksmithing and metalwork at the Meilleurs Apprentis de France competition - Compagnons du Devoir.
Graduate of TANE School - Jewelry Making.
Graduate of the Institut de Bijouterie de Saumur - Stone Setting.
National gold medalist in jewelry making at the Meilleurs Apprentis de France competition - Institut de Bijouterie de Saumur.
She then refined her expertise at major houses in Switzerland, where she perfected her technical standards and attention to detail, before founding her own jewelry brand.
The Creator
The taste for manual work and creation became apparent very early in D'joulia's life. She grew up in the workshops of her mother, a multi-talented visual artist (Nad).
This need to create volume from almost nothing has always been with her, naturally guiding her towards jewelry making from 2019 onwards.
Exploring materials, allowing technique to take over: each piece of jewelry is born from a balance between gesture and sensitivity, through direct contact with tools and materials.
In her workshop in Brittany, she forges, casts, welds, and polishes each piece with high standards. Her approach evolves over time, nourished by experience and inspiration.
"I am convinced that craftsmanship is the cornerstone of an ethical and responsible approach. The time dedicated to making a piece of jewelry gives it its full value."
D'joulia
His inspirations
D’joulia draws her inspiration from living things, civilizations, the history of jewelry art, shapes, and eras.
Between current trends and past influences, each collection is born from an inspiration to bring unique pieces to life, in harmony with the ideas of the moment.
"I want to create jewelry that conveys a story and carries its memory through generations. Pieces crafted with finesse, designed to accompany both everyday life and precious moments."
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